Making Jeans Green

Linking Sustainability, Business and Fashion

By Paulina Szmydke-Cacciapalle
 © 2018 – Routledge

200 pages | 18 B/W Illus.

Everybody loves denim. In fact, we love it so much, we spend $93 billion on denim products every year. But our consumption comes at a cost. Thousands of liters of fresh water, hazardous chemicals and energy go into the conventional production of a pair of jeans, leaving not only the environment but also businesses vulnerable for the future.

Using facts, figures, case studies and anecdotes, this book investigates why the industry has been so slow to adopt green technologies and offers practical solutions to designers and fashion executives who want to switch to cleaner manufacturing, including those working in the ‘fast fashion’ sector. Considering the full lifecycle of a pair of jeans from the cotton crop to disposal, it presents examples of how to go green at different stages.

It also offers advice to the eco-conscious consumer who wants to purchase denim more sustainably. Because let’s face it, we produce more than we can sell, and we buy more than we need. How to make those educated choices? Take a look inside.

Buy the book here.

Table of Contents

1. History: Blue Blood
2. Psychology: Nothing Comes Between Me and My Jeans
3. Fiber: Picking the Cherries in the Crop
4. Chemistry: Getting Dirty With a Clean Conscious
5. From Recycling to Closed-Loop: Make Me Over
6. Economy: To Have or To Be?
7. Attention Consumers: Don’t Panic, It’s Organic
8. Future of Denim: Will It Be Blue?