• Brand,  New Look

    G-Star RAW Launches Its Greenest Pair of Jeans Ever

    Sustainability means a lot of different things to a lot of different people. Some brands content themselves with using recycled plastic bottles in their denim, but dye the fabric via conventional methods. Others brand their collections as green based on a percentage of sustainable fiber in the material such as lyocell [see Green Glossary], but without specifying where it came from, which can make a huge difference. While it is true that all efforts should be applauded and the above-mentioned examples are solid first steps, they are not nearly enough viewing the array of green technologies available today and therefore should hardly satisfy a truly green consumer. To contrast, a…