• Dyeing,  News

    Potential of DyStar’s Sodium Hydrosulfite-Free Indigo

    There is a small revolution coming. Although the news of DyStar launching a new, sodium hydrosulfite-free indigo dye, which the chemical company introduced to the public late last year, went almost undetected by the fashion media, its potential for the industry cannot be stressed enough. Here’s why: Indigo is not a conventional dye. It is insoluble in water and must first undergo a chemical reaction that will turn it into a soluble, dye-friendly form. This can be done with bacteria during a fermentation process, which is considered green but takes time and is therefore not popular with the mass market, or it can be achieved via a powerful reducing agent…

  • Brand,  New Look

    G-Star RAW Launches Its Greenest Pair of Jeans Ever

    Sustainability means a lot of different things to a lot of different people. Some brands content themselves with using recycled plastic bottles in their denim, but dye the fabric via conventional methods. Others brand their collections as green based on a percentage of sustainable fiber in the material such as lyocell [see Green Glossary], but without specifying where it came from, which can make a huge difference. While it is true that all efforts should be applauded and the above-mentioned examples are solid first steps, they are not nearly enough viewing the array of green technologies available today and therefore should hardly satisfy a truly green consumer. To contrast, a…