• Brand,  Studio Visit

    Story mfg: Slow is Beautiful

    If someone asked me what beauty and fashion have in common at the moment, I would say that in both sectors it’s the indie brands that are pushing the envelope forward – both in terms of style and sustainability. Cue Story mfg, a London-based label with a focus on slow-made, artisanal denim that despite its old-school manufacturing techniques sports a distinctly contemporary aesthetic. Founders Bobbin Threadbare, a tech blogger (his name is not a coincidence), and Katy Katazome, a former WGSN forecaster, traveled far and deep to find a bunch of retired lady farmers they could team up with for an eco-conscious, ethical and truly sustainable denim line harkening back…